How far would you go for a cup of Dannon Oikos Greek yogurt?

WHITE PLAINS, N.Y.–(BUSINESS WIRE)–The Dannon Company announced today that it released the first-ever Super       Bowl commercial for yogurt, called “The Tease,” on the Dannon® Oikos® Facebook       and YouTube       pages in advance of Super Bowl XLVI. The ad will be broadcast during the       third quarter of the game.

“We made this ad using a unique approach of member-only crowdsourcing       and unveiling the ad online is part of the way we’re using social media       to amplify the discussion around Greek yogurt and Dannon Oikos”

“We made this ad using a unique approach of member-only crowdsourcing       and unveiling the ad online is part of the way we’re using social media       to amplify the discussion around Greek yogurt and Dannon Oikos,” said       Sergio Fuster, Senior Vice President of Marketing, The Dannon Company.       “Our intention with the ad is to show in a very funny, over-the-top way       just how far you might go to enjoy the great taste of Dannon Oikos Greek       yogurt.”

Opposite John Stamos in the ad is actress Jessica Blackmore and the two       are engaged in what becomes a memorable battle for the great taste of       Dannon Oikos. The ad begins with Blackmore enjoying Dannon Oikos in a       kitchen when Stamos enters. Blackmore offers him a spoonful, and what       starts off as a playful tease ends with Blackmore showing just how far       she’ll go for her Dannon Oikos. “I was so impressed at the direction       Dannon took with the commercial,” said John Stamos.

The ad was directed by Remy Neymarc, possibly the youngest professional       director in the history of the Super Bowl.

In the days following the Super Bowl, the company will continue to       surprise its fans on Facebook and YouTube with a video of previously       unseen casting footage. Check the Dannon Oikos Facebook       and YouTube       pages on the day of the Super Bowl to learn more and get a printable       coupon to enjoy the great taste of Dannon Oikos.